Behind the Brand: The Allara Support Services Story

At Allara Support Services, we believe that every person deserves to live life on their own terms, with the right support, respect, and opportunities to thrive. But what makes Allara truly unique? Let’s take you behind the brand to explore the heart and soul of what we do and why we do it.

 

The Story Behind Allara

Founded in 2020 by Rachel Carey, Allara was created to bring a more personalised, participant-focused approach to disability support. With over a decade in the sector, Rachel saw firsthand the challenges individuals faced in finding flexible, high-quality support that truly empowered them. She envisioned a service that prioritised choice, respect, and individuality – where people are supported to live life on their own terms. Allara was built on the belief that everyone deserves to feel heard, valued, and supported, no matter their circumstances.

 

More Than a Service – A Community

Allara is more than a provider; it’s a community built on trust, connection, and shared purpose. We go beyond simply delivering support – we build meaningful relationships with participants, families, and support workers, ensuring that everyone feels a true sense of belonging and partnership. By tailoring our approach to each person’s unique needs, goals, and aspirations, we create a space where individuals feel empowered to thrive. At Allara, you’re never just a participant – you’re part of a supportive and inclusive family.

 

Our Core Values

Our brand is built on values that guide everything we do:

Nothing about you, without you – We ensure every voice is heard, involving individuals in decisions that affect them.

We Show Up – We are reliable, consistent, and fully present for those we support.

We Give & Give Back, Just Because – Giving is at the heart of what we do, both within Allara and the wider community.

Come as You Are… Unapologetically YOU – We celebrate individuality, welcoming everyone as they are.

We’ve Got You… You Are Now Our Family – We create a strong sense of belonging, supporting each other like family.

We Are Shaping the Way – We embrace innovation to set new standards in the NDIS industry.

We Empower and Inspire Potential – We help individuals grow, achieve, and realise their full potential.

 

Logos

The Allara logo is more than just a symbol – it represents the heart of our mission.

The Hug Icon

Symbolises warmth, care, and connection. It reflects the embracing nature of Allara, where every participant is supported with compassion and respect. This icon represents the relationships we build, ensuring everyone feels valued, safe, and empowered in their journey. It’s a reminder that no one is alone – we’re here, standing beside you every step of the way.

 

The Inclusion Circle

Represents unity, belonging, and opportunity. It embodies Allara’s belief that every individual deserves the chance to live their best life. This symbol reflects our dedication to helping participants achieve their goals, dreams, and aspirations through personalised and meaningful support. It serves as a constant reinforcement of our mission: to uplift, empower, and create a world where everyone has the opportunity to thrive.

Together, these symbols tell the story of Allara – a brand built on care, inclusion, and the unwavering belief in the potential of every individual.

 

Brand Colours

Allara’s colour palette is more than just a design choice – it’s a reflection of our values: Honesty, Generosity, Inclusiveness, and Respect. Each colour has been carefully selected to represent the heart of who we are and the warmth we bring to the people we support.

FLAMINGLE – A bold and vibrant pink that embodies passion, kindness, and connection. It’s inviting and full of energy, just like the relationships we build with our participants, employees and partners.

OCEAN DEEP – A deep, dependable navy that symbolises trust, strength, and professionalism. It represents our unwavering commitment to delivering high-quality support with integrity.

SUNNY DAYS – A warm, buttery yellow that radiates happiness, optimism, and positivity. Like the sun breaking through the clouds, it reflects our belief in creating brighter futures.

BLUE PLUME – A calming teal that blends the serenity of blue with the renewal of green, symbolising balance, growth, and forward movement. It speaks to our ability to adapt, evolve, and inspire change.

MERINGUE – A soft yet sophisticated white, representing clarity, efficiency, and a fresh approach. It’s a reminder that simplicity and authenticity are at the heart of everything we do.

 

Together, these colours create a brand that feels warm, uplifting, and empowering – just like the support we provide every day. They bring Allara to life, making our presence not only seen but also felt in the hearts of those we work with.

 

A Personalised Approach

No two individuals are the same, and neither is their support. From Supported Independent Living (SIL) to tailored support that evolves with each participant, we focus on empowering individuals to live life their way. As a participant, you deserve to live the life you’ve always wanted, and we’re here to help make that happen – providing the support, guidance, and care you need to reach your goals. No dream is too big, and no goal is out of reach with the right support by your side.

 

A Brand That Reflects Our Mission

Allara’s brand is more than a name – it’s a reflection of our mission and commitment. From our welcoming team to the way we engage with the community, everything we do is participant-focused.

 

Join Us on the Journey

Our purpose is clear: to support, empower, and uplift individuals. Whether you’re a participant, family member, support worker, or advocate, Allara is here to provide the support and community you deserve.

Together, we can create opportunities, foster independence, and build a future where everyone can thrive. Let’s start the journey today. Get in touch with our team and discover how we can support you!

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